Elizabeth Hope
BRAND DEVELOPMENT/DESIGN
ART DIRECTION
PHOTOGRAPHY
A new personal styling brand that captures a high-low-high ethos, blending exceptional service and refined taste with a warm and approachable tone.
MARKET RESEARCH, BRAND IDENTITY, NAMING, DESIGN, SOCIAL STRATEGY,
+ PHOTO PRODUCTION
Brand Development
Social Strategy & Production
Social Strategy Goals:
+ Increase brand awareness
+ Showcase Elizabeth’s styling expertise and act as a portfolio for potential customers
We built a feed that would communicate our high-low-high POV— the perfect balance of competence and high value styling with warmth and compassion. We pair editorial style images with warm and light captions to capture this unique blend of “high” and “low”.
Editorial Style Images & Down-to-Earth Captions
In addition to sharing fashion expertise, Elizabeth uses her social platform to share her story and what it’s like to launch a new business venture as a woman in her fifties. Through these thoughtful captions, she connects with her target audience—middle aged women.
“From when I was a little girl to now having four adult children, my love for fashion has been a constant source of joy, an outlet to express my creativity, and a way to connect to myself. Whether it’s finding the perfect vintage item or thoughtfully putting together what I wear daily, I’ve always wanted to share this passion with the world. With that, I am so excited to announce the launch of my styling business — Elizabeth Hope. A true pinch me moment!
It will be fun! It will be authentic! It will be intentional! Buckle up.
Welcome to Elizabeth Hope.
🫶🏼🫶🏼🫶🏼”
